Mechatronica and Polytype collaborating on the packaging market
Mechatronica Co in Bulgaria and Polytype AG in Switzerland (a company of the Wifag//Polytype group) have entered into a close partnership to mutually develop and market packaging machinery for the oral care, cosmetic and beverage market. For this purpose Polytype has acquired 49% of Mechatronica shares.
Mechatronica, located in Gabrovo (Bulgaria) has developed best price-performance packaging machinery for laminated plastic tubes, form-fill-and-seal equipment for semi-liquid and liquid cosmetics and beverages as well as specialty forming equipment for metal containers over the last 15 years.
Polytype is a leader in the decoration and finishing of extruded plastic tubes for the cosmetic market. With this partnership Polytype will get access to the growing market of laminated tubes and is complementing its portfolio for the oral care and cosmetic market. The form-fill-and seal concept for plastic tubes allows new production approaches for latest stage customization and reduced inventory and logistic cost for the oral care and cosmetic packaging market for semi-liquid goods. The sales and service organization in USA, China, Thailand, Brazil and India of Polytype can improve the market coverage for the Mechatronica products and increase the sales channel efficiency of Polytype. With the low cost basis of Mechatronica and the Polytype reputation both companies can leverage their respective strengths to participate better in the fast growing market for extruded as well as laminated tubes.
A similar form-fill-and-seal concept has been introduced by Mechatronica to the beverage market for non carbonated juices packaged in cylindrical pouches and is complementing the Polytype packaging solutions for the beverage market. Polytype offers decoration concepts for low cost plastic drinking cups as well as highly sophisticated metal bottles in aluminum or steel under the brand of Mall°+°Herlan.
Polytype and Mechatronica will remain active under their respective company and product brands and continue to act as separate companies but jointly on the market. An exclusive dealer agreement for India has been already signed before closing this partnership between Mechatronica and Wifag-Polytype Marketing India Ptv, other distribution agreements between the Polytype Group companies and Mechatronica will be implemented in the near future.
Mr. Alain Berset, Business Unit Leader of the Plastic Packaging Division in the Wifag-Polytype Group (www.wifag-polytype.com) and Mr. Miroslav Hinkov, founder and owner of Mechatronica (www.kombis.net) will be the main contacts for any kind of questions regarding this strategic cooperation.